The Ethiopian Embassy Team participated in the 2025 African Ambassadors’ Event hosted by Netherland’s Africa Business Council (NABC).

At the tailored roundtable discussion with selected Dutch companies, Ambassador Eshete highlighted Ethiopia’s dynamic investment landscape and emphasized the country’s commitment to strengthening bilateral economic ties with the Netherlands. He outlined priority sectors for Dutch Companies including particularly in their absolute competitive advantage in the Agricultural Productivity. He noted agro-processing, renewable energy, logistics, and large scale manufacturing are lucrative business choices.

Business representatives requested how the recent policy reforms positioned the process of enhancing ease in doing business better in Ethiopia.

Ambassador Eshete and his colleague explained the transforming business environment and underscored the need to awake from risk averse sendrom by utilizing the EU Global Gateway facilities.

Participating companies expressed their keen interest in expanding business-to-business (B2B) cooperation and exploring concrete trade and investment opportunities with their Ethiopian counterparts.

Ambassador Eshete reaffirmed the Embassy’s readiness to support Dutch investors through targeted matchmaking, institutional facilitation, and follow-up engagement. All the interested companies were invited to participate in the upcoming EU-Ethiopia Business and Investment Forum in April 2026 scheduled to take place in Addis Ababa.At the event the European Union Global Gateway initiative practical future was presented.